18 September: International Day of Equal Pay

18 September 2025 marks the International Day of Equal Pay, a day dedicated to combating pay inequality between men and women for equal work. This inequality, despite efforts to eradicate it, remains pronounced globally, with women earning less than men for the same type of work. According to UN data, women earn, on average, 23% less than men for the same job. 

For today’s businesses, pay equity is a strategic move that promotes fairness, productivity and the well-being of organizations. Companies that adopt strategies in partnership with business strategy consultants to eliminate wage inequality create a more positive and enhanced workplace, which enhances employee satisfaction and engagement. Research has shown that organizations that promote equality in the workplace record higher performance and better results in markets. 

Progress towards equal pay requires the creation of transparent pay policies, the strengthening of education on the subject, and the implementation of fair and objective methods of employee evaluation. Training, for example through business seminars, and strategies that ensure equal pay for equal work can reduce discrimination and improve the overall performance of the company, attracting and retaining talent from all population groups. 

In addition, eliminating wage inequality can enhance the company’s corporate image. According to McKinsey surveys, 72% of consumers say they are more likely to support businesses that promote pay equity and social fairness. Therefore, companies that adapt their strategies and offer equal opportunities and rewards are more likely to boost public trust and attract customers who value social values.