28 November: Black Friday

Black Friday, which this year falls on November 28, 2025, is one of the most important days for retail worldwide. It introduces the holiday shopping season, attracting millions of consumers and offering businesses the opportunity to increase sales and increase awareness.

The origins of Black Friday date back to the 1960s in the United States, when merchants made big profits (“on the black” accounting books) due to increased traffic after Thanksgiving. Today, it is a global phenomenon, with sales on this day reaching $ 70 billion in 2024, according to Statista.

For businesses, success on Black Friday requires strategic planning in collaboration with business strategy and business consultants. Analyzing data from previous years can help identify the products with the highest demand. Adequate storage and proper pricing are critical, and offers must be both attractive and financially viable. At the same time, the use of digital tools, such as personalized advertising, enhances customer attraction.

Technology plays a key role in managing increased demand. E-commerce platforms need to ensure a fast and secure experience for users, while customer service via chatbot or live chat enhances the buyer experience. Additionally, incorporating omnichannel strategies, such as the ability to pick up from physical stores or deliver to home, offers flexibility.

While Black Friday offers huge opportunities, it also brings challenges. Fierce competition, potential delays in delivery, and the need for adequate customer support are issues that require careful management. Businesses also need to maintain a balance between discounts and margin protection.

For consumers, Black Friday is the perfect time to get products at low prices. However, prudence in purchases is essential to avoid unnecessary costs or excesses. For businesses it is an opportunity to renew their relationship with their customers. Companies that manage this day properly can ensure not only immediate profits but also long-term trust and loyalty from their audience.