14 April: Holy Week. Opportunity to strengthen business strategy in Cyprus. 

Holy Week in 2025, which begins on April 14, is for many countries not only a religious but also an economic period with significant commercial and tourist activity. According to data from the World Tourism Organization, Holy Week generates an increase of up to 20% in bookings to religious and traditional destinations, while local markets are seeing an increase in consumption due to festive customs. 

Retailers and caterers benefit from traditional markets for food, sweets and other goods. Especially in the Mediterranean and especially in Cyprus, the demand for Easter products, such as tsoureki, candles and local delicacies, is rising impressively. Businesses that innovate with products that combine tradition and modern aesthetics have the opportunity to differentiate themselves in the market. 

At the same time, tourist destinations, such as Greece and Italy, show increased traffic. According to a 2024 study, religious tourism has grown by 15% over the past five years, attracting visitors looking for authentic experiences. Businesses in the sector can invest in targeted campaigns, highlighting local customs and cultural activities. 

Apart from tourism, Holy Week also offers opportunities for social contribution. Many companies participate in philanthropic actions, enhancing their image through corporate social responsibility. Actions such as distributing food or supporting local communities align with the values of the period and strengthen the connection between businesses and society. 

Holy Week in 2025 is a time of increased economic activity and cultural significance. Businesses that adapt their strategies to seize these opportunities, through partnerships with business strategy and business development consultants, while promoting social responsibility, can reap both economic and ethical benefits.