20th of April: Easter Sunday 

On April 20, 2025, Easter Sunday is celebrated in many countries of the world, marking a period of increased commercial and tourist activity. From traditional customs to modern consumer trends, this day has special significance for businesses operating in the retail, catering and tourism industries. 

The Easter period has traditionally been associated with increased consumption of food and drink. According to a recent Eurostat report, sales in the food sector increase by 15%-20% during Easter week. Local markets are particularly benefiting from demand for traditional products such as lamb, red eggs and pastries, while at the same time there is increased mobility in restaurants and catering. 

Tourist activity is also important. Popular destinations, such as Greece and Serbia, welcome a large number of visitors who wish to live the authentic Easter experience. Religious and cultural tourism is helping to boost the economy, with tourism businesses recording increased revenues. In 2024, Holy Week contributed up to 10% to the annual tourism receipts of traditional countries. 

For businesses, this period offers opportunities for innovation and diversification through the development of appropriate business strategies. Retailers can attract customers through special promotions, while tourism businesses can create packages that combine tradition and luxury. At the same time, many companies invest in their social responsibility, offering assistance to vulnerable social groups, enhancing their image in society. 

Easter Sunday is not only a religious holiday, but also a lever of economic growth. Businesses that adapt to the specific demands of the period can take advantage of opportunities to increase profitability and strengthen their relationships with customers.